You can have a great company that offers an amazing product or service, but if none of your potential customers know that your company exists it is very difficult to achieve success. You don't have to have an astronomical marketing and advertising budget in order to get the word out about your business. There are a number of things that you can do to stretch your company's advertising dollars. Use the following tips to effectively market your company without breaking the bank:
Focus on Your Company's Website
In this day and age, a huge number of people look for products and service providers online. If you have an old, outdated website, or no website at all, you are missing out on a prime advertising opportunity. It is in your best interest to have your company's site built by an experienced web designer who can create a layout that is clean and easy to navigate. Don't forget about the content on your website—the written copy is just as important as the visual design, so make sure that the text is crisp and without any grammar mistakes.
Boost Your Social Media Presence
Social media has taken the world by storm, and most people use at least one social media platform on a regular basis. Using social media and creating a business page is free on most platforms, and it is an excellent way to connect with potential customers on a more personal level. After your social media pages are set up, make sure to update them regularly; you can post about upcoming sales, company announcements, or trending stories that will grab people's attention.
Invest in Corporate Apparel
For a little bit of money, you can turn yourself and your employees into walking advertisements for your company! Find an affordable corporate apparel company, and then have your company logo screen printed or embroidered on polo shirts, t-shirts, hats, jackets, or any other type of apparel. In addition to providing this apparel for employees to wear, corporate apparel is great to have on hand to give out at trade shows, expos, or conventions where you will be networking with other business owners and potential customers.
Order Pens with Your Company Information Printed on Them
It is amazing how far a pen can travel! Most people carry pens, but it is not uncommon for a pen to accidentally be left behind somewhere, or for someone to forget to return a pen after borrowing one. A bulk order of pens with company information printed on them is typically very inexpensive to buy, but there is a good chance that your company information will be seen by many eyes as the pens get passed around. For more information, consult companies like Elite Sportswear Awards promotional products.