Somber, dark commercials try to stress the seriousness of a product or service. Investment services, for example, may try to worry the audience about not saving enough for retirement. A serious tone works with commercials for certain businesses. An upbeat, positive nature becomes a must for others. Local restaurants, in particular, benefit from stressing a bright and cheery atmosphere to go along with good food.
Information Isn't Enough
A commercial must tell people what the audience sells.
You can have a great company that offers an amazing product or service, but if none of your potential customers know that your company exists it is very difficult to achieve success. You don't have to have an astronomical marketing and advertising budget in order to get the word out about your business. There are a number of things that you can do to stretch your company's advertising dollars. Use the following tips to effectively market your company without breaking the bank: